If you are running a business whether it is a small business or a big one, you need the mobile application for your business.
Having a web presence is simply no longer sufficient, nowadays, the online trend continues shifting to mobile. as a mobile application not only promotes your marketing efforts but can grow your customers’ experience and boost ROI.
Today, you will mark that several small businesses you interact with your daily life own their dedicated mobile application be it the beauty salon or the corner coffee shop downtown. These businesses are leading the competition when it comes to taking their marketing to the next level.
Still, in case you are not sure why one should own mobile application for their business, here are some reasons that shows the benefits of developing their own mobile application.
1. Opens a new revenue channel and boosts your sales
Globally, mobile application revenue is expected to reach $37 billion by 2017 (source). That’s a huge amount of purchasing power, and your business can benefit by collecting sponsorship or by utilizing advertisements within your app. Increasingly, consumers are looking to purchase products within an app (rather than a website reached on their computer or mobile web browser). Your business can boost sales and revenue by developing an app your customers will love using.
2. Increase visibility
Statistics show that the average mobile user spends 5 to 7 hours on the mobile device. App store and Google Play get millions of hits every day. If your business app is well optimized for the app store, it will not only increase your mobile app users but also route highly-targeted traffic to your mobile app. While it may be easy to launch your app and forget about it, the key to using the mobile marketplace to boost traffic requires committed maintenance.
3. Increase customer engagements
The best thing about the mobile channel is that it gives businesses the potential to engage their customers in real-time, by location and complete with profile information. If done right, you can turn those engaged customers into revenue generating ones.
No matter whether you are selling clothes or spa services, your customers need a way to reach you. Having a messaging (or customer support desk) feature within your app can really make a difference in the way you communicate with your customers.
4. Gain customer insights
One of the biggest benefits of mobile apps is the volume of complete customer data that you can collect from them. You can classify your demographic segments, most profitable and promising regions, customer needs, and overall app performance. All this information and data can be used to make product enhancements, identify new business possibilities, and develop new products or features that meet customer needs.
5. Offers faster and seamless experience
Both Apple and Google app stores have minimum speed requirements to list mobile apps. This assures a faster and smoother experience for users resulting in more action and higher engagement levels. Frequent and thoughtful testing is the key to maintain a best-in-class experience that attracts and converts users.
6. Provide more product or service value
Instead of cleaving to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The output? More downloads and more return customers. One of the most popular means to monetize is offering coupons.
7. Stand out from the competition
These days mobile apps at the small business level are still rare, and this is where you can take a big step ahead of your competitors. Be the first in your community to offer a mobile app to your customers. They’ll be surprised by your forward-thinking approach! Mobile apps can help you deliver your products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of your product or services through your app and increase their effectiveness with tailored options and features.
8. Gain new audience
Your business can gain a new age of customers who regularly use mobile devices and actually download apps. Customers desire a fast and easy way to reach your products, services, and contact information. A mobile app puts that information right in front of them. Further, apps can provide powerful service and opportunities to your audience.
The Verdict
Think of creative ways to attract your existing or potential customers’ attention, enhance your offerings, entice people to buy and make the experience easier for your customer and you’ll realize the results. Think your business can’t go remote? Think again.
